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Gold price & history

Read the reference price, check the available history and understand what the number includes.

Gold retail reference

USD 4,931.80 per troy ounce

A supplier-based retail reference, not a spot benchmark or an order price.

Source
EarthRarest pricing feed.
Quote date
Unavailable. Confirm before ordering.
What can change the final price?

Product size, premiums, storage, delivery and applicable taxes affect the final quote. The displayed reference can include a configured markup. Ask for a dated quote showing all charges before committing.

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Key Price Drivers

Central Bank Buying

Central banks bought 863 tonnes in 2025: historically high, but below 2024, according to the World Gold Council

Geopolitical Safe-Haven Demand

Geopolitical uncertainty can support safe-haven buying, while changes in sentiment can reverse flows

US Dollar and Interest Rates

A weaker dollar and falling real interest rates reduce the opportunity cost of holding gold

Investor and ETF Demand

Global gold ETF inflows hit their second-highest year on record in 2025

Learn more about gold, its key applications, and long-term investment potential in our guide to investing in gold.
Become the expert — explore the investor guide

Gold price context and outlook

Gold spent much of the 2010s trading in a relatively wide but bounded range, stuck between roughly $1,100 and $1,900 per ounce as rising interest rates and a strong dollar kept a ceiling on prices. The structural shift began in 2022, when central banks in emerging markets started accumulating gold at a pace not seen in decades, driven by concerns over sanctions exposure and US dollar dependence following the freezing of Russian reserves.

The advance broadened in 2025. The World Gold Council’s 29 January 2026 review records an annual LBMA PM average of US$3,431 per troy ounce and 53 new price highs. ETF holdings grew by 801 tonnes. These are historical market observations, separate from the supplier-derived retail reference displayed above.

gold market size

On the supply side, the same full-year review estimates that total supply rose 1% in 2025. Mine production reached approximately 3,672 tonnes and recycling increased 3%. The supply response was modest, but it was not absent.

Looking ahead requires room for reversals. The World Gold Council’s 1 July 2026 outlook describes gold moving above US$5,500 per troy ounce intraday in January before briefly falling below US$4,000 in late June. Its scenarios depend on rates, economic conditions and investor demand; they are not promised outcomes. Our reading: compare the price paid with the risks and ownership costs, as explained in the physical gold investment guide.

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